Backfire effect.

This “e-book” treatise on the backfire effect has some “language” (very little) but it explains the backfire effect very well. I recommend it. My reason for the recommendation is that I have probably caused this effect with my online posts. Sorry about that! Take some time and read it through. It’s worth it, in spite of a few words I know you have already heard and read before.

The Backfire Effect

Update: they created a clean version

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